Media
Media
This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (March 2007)Mass media is a term used to denote a section of the media specifically envisioned and designed to reach a very large audience such as the population of a nation state. It was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines, although mass media (like books and manuscripts) were present centuries before the term became common. The term public media has a similar meaning: it is the sum of the public mass distributors of news and entertainment across media such as newspapers, television, radio, broadcasting, which may require union membership in some large markets such as Newspaper Guild, AFTRA, & text publishers. The concept of mass media is complicated in some internet media as now individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers. These internet media may include:TelevisionPersonal web pagesMessage boardsPodcastsBlogsVideo hosting servicesThe communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda. The term "MSM" or "mainstream media" has been widely used in the blogosphere in discussion of the mass media and media bias.// HistoryTypes of drama in numerous cultures were probably the first mass-media, going back into the Ancient World. The first dated printed book known is the "Diamond Sutra", printed in China in 868 AD, although it is clear that books were printed earlier. Movable clay type was invented in 1041 in China. However, due to the slow spread of literacy to the masses in China, and the relatively high cost of paper there, the earliest printed mass-medium was probably European popular prints from about 1400. Although these were produced in huge numbers, very few early examples survive, and even most known to be printed before about 1600 have not survived. Johannes Gutenberg printed the first book on a printing press with movable type in 1453. This invention transformed the way the world received printed materials, although books remained too expensive really to be called a mass-medium for at least a century after that.Newspapers developed around from 1612, with the first example in English in 1620 ; but they took until the nineteenth century to reach a mass-audience directly.During the 20th century, the growth of mass media was driven by technology that allowed the massive duplication of material. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences. Radio and television allowed the electronic duplication of information for the first time.Mass media had the economics of linear replication: a single work could make money proportional to the number of copies sold, and as volumes went up, units costs went down, increasing profit margins further. Vast fortunes were to be made in mass media. In a democratic society, independent media serve to educate the public/electorate about issues regarding government and corporate entities (see Media influence). Some consider the concentration of media ownership to be a grave threat to democracy. PurposesMass media can be used for various purposes:Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.Entertainment, traditionally through performances of acting, music, and sports, along with light reading; since the late 20th century also through video and computer games.Public service announcements. Negative characteristics of mass mediaAnother description of Mass Media is central media which implies:An inability to transmit tacit knowledge (or perhaps it can only transfer bad tacit).The manipulation of large groups of people through media outlets, for the benefit of a particular political party and/or group of people.Marshall McLuhan, one of the biggest critics in media's history, brought up the idea that "the medium is the message."Bias, political or otherwise, towards favoring a certain individual, outcome or resolution of an event"The corporate media is not a watchdog protecting us from the powerful, it is a lapdog begging for scraps."This view of central media can be contrasted with lateral media, such as email networks, where messages are all slightly different and spread by a process of lateral diffusion. JournalismJournalism is the objective discipline of collecting, analyzing, verifying and presenting information regarding current events, trends, issues and people. Those who practice journalism are known as journalists.News-oriented journalism is sometimes described as the "first rough draft of history" (attributed to Phil Graham), because journalists often record important events, producing news articles on short deadlines. While under pressure to be first with their stories, news media organizations usually edit and proofread their reports prior to publication, adhering to each organization's standards of accuracy, quality and style. Many news organizations claim proud traditions of holding government officials and institutions accountable to the public, while media critics have raised questions about holding the press itself accountable. Public relationsPublic relations is the art and science of managing communication between an organization and its key publics to build, manage and sustain its positive image. Examples include:Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market.Corporations also use public-relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs.Non-profit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services.Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, with an eye to the next election or, at career’s end, to their legacy. FormsElectronic media and print media include:Broadcasting, in the narrow sense, for radio and television.Various types of discs or tapes. In the 20th century, these were mainly used for music. Video and computer uses followed.Film, most often used for entertainment, but also for documentaries.Internet, which has many uses and presents both opportunities and challenges. Blogs and podcasts, such as news, music, pre-recorded speech and video)Publishing, in the narrow sense, meaning on paper, mainly via books, magazines, and newspapers.Video games, which have developed into a mass form of media since cutting-edge devices such as the PlayStation 3, XBox 360, and Wii broadened their use.Mobile phones, often called the 7th Mass Media, used for rapid breaking news, short clips of entertainment like jokes, horoscopes, alerts, games, music, and advertising Audio recording and reproductionSound recording and reproduction is the electrical or mechanical re-creation and/or amplification of sound, often as music. This involves the use of audio equipment such as microphones, recording devices and loudspeakers. From early beginnings with the invention of the phonograph using purely mechanical techniques, the field has advanced with the invention of electrical recording, the mass production of the 78 record, the magnetic wire recorder followed by the tape recorder, the vinyl LP record. The invention of the compact cassette in the 1960s, followed by Sony's Walkman, gave a major boost to the mass distribution of music recordings, and the invention of digital recording and the compact disc in 1983 brought massive improvements in ruggedness and quality. The most recent developments have been in digital audio players.An album is a collection of related audio recordings, released together to the public, usually commercially.The term record album originated from the fact that 78 RPM Phonograph disc records were kept together in a book resembling a photo album. The first collection of records to be called an "album" was Tchaikovsky's Nutcracker Suite, release in April 1909 as a four-disc set by Odeon records. It retailed for 16 shillings — about £15 in modern currency.A music video (also promo) is a short film or video that accompanies a complete piece of music, most commonly a song. Modern music videos were primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when Music Television's format was based around them. In the 1980s, the term "rock video" was often used to describe this form of entertainment, although the term has fallen into disuse.Music videos can accommodate all styles of filmmaking, including animation, live action films, documentaries, and non-narrative, abstract film.The sequencing of content in a broadcast is called a schedule. With all technological endeavours a number of technical terms and slang are developed please see the list of b
. Overall their SMI grew by 165 points in the month of December.. They'd rather obsess on a small thug than look at big crooks. citizens need a method to hold the Mainstream News Media accountable.S. Dot TV On Demand® assists individuals and corporations in finding what they want, when they want, where they want. Great stuff. Media elite; "How much profit has your network earned from the 2008 election"..It was an irresistible story for Western media.S."The Internet and Television are merging! Corporations, network/media giants, the arts and entertainment industry, and many other entities are utilizing the wonderful world of Internet Television Broadcasting Channels (. When the munitions impact."People ask why no one wants to pay for news anymore, referencing the decline in newspaper circulation, when in fact that misrepresents the value equation.So this post is totally off subject. People were paying for newsPAPERS, which contained a lot more than news, and they were also paying for newspaper delivery, which is a service.The American Mainstream Media needs to disclose its profits from all U.Several months ago I asked the U.Excellent post on the value of social networks and social media for career advancement. They also saw an 18% increase
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Media may refer to: In communication: Media (communication), tools used to store and deliver information or data Recording media, devices used to store information; Print media ...
Media - Wikipedia, the free encyclopedia
Mass media is a term used to denote a section of the media specifically envisioned and designed to reach a very large audience such as the population of a nation state.
Mass media - Wikipedia, the free encyclopedia
Contact information for journalists and other members of the media. ... Media Inquiries. Email General Media Inquiries.....   Email Us
Media
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Windows Media Player 10
Alicia Keys Vacationing With Family And Friends On Her PERSONAL YACHT!!! Comments: 130: Judge Tries To Keep Media OUT Of Upcoming R Kelly Trial: Comments: 45
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